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Project spotlight · Apoy
A food truck with fire in its graphics.
A red base, sweeping flame graphics, and prominent Apoy branding connect the driver side, serving side, and front of this food truck.
The project at a glance
- Business: Apoy
- Vehicle: food truck
- Visual direction: red with orange and yellow flame graphics
- Views shown: driver side, serving side, and front
- Service: food truck wraps and graphics
One identity across different surfaces
The large side logo and flame shapes make the truck recognizable from more than one approach. The front carries the identity above the windshield and across the hood, while the serving side brings the branding to the area customers see when they order.
The driver-side and serving-side images are digitally adjusted lettering previews. The front image is an original project photograph. These views show how windows, the service hatch, entry doors, wheel openings, and body seams interrupt the available surface.
The serving side deserves its own plan
On Apoy's serving side, the main logo sits on the service hatch, with contact and catering information above it. This is a useful reminder to review a food truck design with the hatch both open and closed. A strong graphic on a closed panel can move out of view during service.
For your project, mark the information that must stay visible while customers are ordering. Then review the design against straight-on photos and measurements of the finished truck.
Planning a food truck wrap?
Send photos of every side, the truck dimensions, logo files, and the information customers need to read. Include photos with the serving hatch open so the design can account for both operating positions.
Use our food truck and trailer wrap design checklist to prepare your brief, or explore our trailer and food truck wrap service for more examples.