Short answer
There isn't one honest square-foot price for every commercial vehicle wrap. We price the actual vehicle, the amount of coverage, the design work, the condition of the paint, any old graphics that need to come off, and how difficult the installation will be.
Published commercial wrap planning prices
Use these St. Croix Wraps planning figures to choose a starting scope. They are our published offers, not a survey of Minnesota shops. The pricing guide contains the complete package details and a separate set of trailer and food truck options.
These figures are before sales tax and assume clean, sound, wrap-ready surfaces. Old graphic removal, paint or body repair, unusual access, and added scope need separate review. A written quote confirms the actual vehicle, covered panels, artwork, preparation, and installation work.
- Commercial spot graphics + lettering: From $1,795. A complete, readable business-identity package—not a single mailbox decal.
- 3/4 car wrap: Plan from $5,900. High-impact commercial coverage on a clean, wrap-ready sedan.
- Full car wrap: Plan from $6,250. Premium conformable film, matched laminate, standard custom design, and install.
- Small SUV wrap: Plan from $6,750. Coverage and access vary by body style, trim, roof, and hardware.
- Commercial cargo van wrap: Plan from $8,450. Standard-body planning figure; high roofs, removals, racks, and repairs are additional.
Lettering, partial wrap, or full wrap?
Most work vehicles fall into one of three buckets. Lettering puts the essentials on selected panels: your logo, services, phone number, website, DOT numbers, or a few accent graphics. A partial wrap adds larger areas of printed color while using the factory paint as part of the design. A full wrap covers most of the painted body and gives us the most freedom to change the vehicle's overall look.
More coverage isn't automatically better. A sharp partial wrap with strong contrast will often do more for a business than a full wrap packed with tiny text. People need to understand it while the vehicle is moving, not while standing three feet away from it.
What changes the final wrap price
Two vans can look nearly identical on paper and still take very different amounts of time to wrap. Deep body channels, rivets, bumpers, plastic trim, roof coverage, ladders, racks, old adhesive, damaged paint, and aftermarket equipment all change the job.
The artwork matters too. Printing finished files is one thing. Rebuilding a blurry logo, developing a new look, or adapting one design across several vehicle types is a different scope of work.
- Vehicle year, make, model, body style, and upfit
- Full, partial, or spot-graphic coverage
- Design and art-preparation requirements
- Existing graphic removal and adhesive cleanup
- Paint, rust, body repair, sealant, and surface condition
- Installation difficulty, access, scheduling, and quantity
How to compare two wrap quotes
Start with the scope, not the total at the bottom. Check which panels are being wrapped, whether design and removal are included, how colors are approved, what paint or surface issues are excluded, and how long the vehicle will be out of service. A cheaper number can be a completely different job.
You should also see the design on the correct vehicle template. Doors, handles, windows, wheel openings, seams, and body lines can all cut through important information. A logo dropped onto a generic van picture doesn't tell you enough.
What to send for an accurate quote
Send us the year, make, model, body style, and clear photos of every side. Point out racks, accessories, damage, or old graphics. Include your logo files, how much coverage you have in mind, how many vehicles are involved, and when you need them. The better the information up front, the fewer surprises there are later.
Photograph the actual vehicle instead of sending only a stock image. Keep one wide image of each side, then add closeups of damaged paint, existing graphics, body seams, and accessories. Mark the panels you want covered. If you are comparing lettering with a partial or full wrap, ask for each option to use the same vehicle and artwork brief.
- Both sides, front, and rear; roof photos only when safely available and relevant to the requested coverage
- Closeups of existing graphics, paint damage, trim, racks, and upfits
- Vehicle identification, quantity, desired coverage, and installation location
- Logo or artwork files, the main customer action, and your preferred completion date
Direct answers
Frequently asked questions
Are the published planning prices a final quote?
No. They identify a starting package or planning figure. The written quote confirms the exact vehicle, coverage, artwork, preparation, installation, exclusions, and applicable tax after the scope is reviewed.
Is a partial vehicle wrap worth it for a small business?
Often, yes. A well-designed partial wrap can look fully intentional while using the factory paint as part of the design. Clear branding matters more than filling every inch.
Does removing old graphics cost extra?
Usually. Some graphics come off cleanly; others leave stubborn adhesive or uncover paint problems. Photos help us estimate the work, but we can't always know what is underneath until removal starts.
Can I get a wrap price from vehicle dimensions alone?
Only as a rough range. For a real quote, we also need the exact vehicle, photos, coverage, artwork needs, surface condition, and any racks or accessories that affect installation.