Download SVG ↓A hard-working sub-brand built from the same visual family as St. Croix Holdings and St. Croix Trailers. The standalone angular “S” is the shared signature; the cut X and high-visibility color identify the wraps division.
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Download SVG ↓Logo rules
Give the S room to work.
Clear space
Keep at least half the mark’s height free on every side of a full lockup. Do not crowd it with trim, rivets, photos, phone numbers, or partner logos.
Minimum size
Use the horizontal lockup at 1.5 inches or wider in print and 180 pixels or wider on screen. Below that, use the standalone S.
Keep it intact
Do not stretch, tilt, outline, add shadows, redraw the S, replace the cut X, typeset a substitute, or place the dark wordmark on a low-contrast field.
Production check
On a wrap, inspect the actual panel. Never let a door seam, window, handle, or cut line destroy “St. Croix” or split the mark into an unreadable shape.
Color system
Industrial. Warm. Loud on purpose.
Shop black and warm stock carry the system. Acid and orange are signals, not wallpaper.
Primary field, authority, production
Action, precision, high visibility
Heat, emphasis, industrial energy
Human, tactile, readable background
Secondary copy and technical detail
Display voice
IMPACT / ARIAL BLACKALL CAPS · TIGHT · SHORTUse for headlines that must be read from a distance. One idea at a time. Never turn a full paragraph into a billboard headline.
Working voice
Arial / HelveticaPlain language · generous leadingUse for scope, pricing, instructions, FAQs, and policies. Technical when it helps the customer make a decision; direct when it prevents a mistake.
Verbal identity
Confident without the wrap-shop theater.
We sound like the person who measured the unit, approved the proof, produced the job, and will answer when the panel hits the surface.
“Our production error is our cost.”
“The construction decides the film.”
“Send the actual unit. Lock the scope.”
“Cheapest wraps guaranteed.”
“Any material works on anything.”
“Perfect color from your phone screen.”
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